twigr was a Switzerland-based B2B2C recommendation platform focused on local business growth and curated member benefits. The product connected businesses (partners) and end users (members), combining dashboards, location management, memberships, and a mobile experience into one ecosystem. The challenge was designing a product that worked for two very different audiences while keeping onboarding, discovery, and value clear from day one.

I joined the project at an early stage and worked closely with the stakeholder from MVP through multiple iterations. My role covered UX design, UI design, and ongoing design reviews across web and mobile. Early work focused on simplifying partner onboarding and defining a first-time experience that allowed users to reach value quickly. Over time, the scope expanded to include B2C functionality and a mobile app, requiring consistent structure, scalable patterns, and close collaboration with development to ensure design decisions translated into production.